What's the difference

What It Is: Standard text-only message up to 160 characters. With Text Pros you get 320 characters
 

• Best For: Short Message, quick updates, voter reminders, polling locations, and call-to-action messages (e.g., "Vote Today at your polling station: 123 Main St and here is why").
• Pros:
  • Lowest cost per message
  • Universally supported on all phones
  • Fast and reliable delivery 
• Cons:
  • No images, videos.

What It Is: Text message with the ability to include images, GIFs, audio, and up to 1,600 characters of text. With Text Pros you get 2,000 characters
 

• Best For: Large bold and beautiful political messages, event invites, campaign branding, or any message that benefits from visual impact 
• Pros:
  • Supports rich media like photos and logos
  • Higher engagement rates than plain SMS
• Cons:
  • Slightly higher cost than SMS